Everything you need to get the most out of NewPR.io — your AI PR team. This guide covers all four rooms, tips for better results, and how to use the repurpose and refinement tools.
NewPR.io is organized into four rooms, each purpose-built for a specific communications need. Think of each room as having a specialized PR professional inside who knows exactly what to ask and how to deliver.
💡 Golden rule: The more specific your input, the more professional your output. Think of it like briefing a senior PR strategist — vague brief = vague results. Specific brief = publication-ready content.
Before generating content, visit your Profile (person icon, top right) and fill in:
For: Crisis communications, rapid response, damage control, and stakeholder messaging when something goes wrong.
Describe what happened in detail. Include: what occurred, when, who is affected, what's known and unknown, any actions already taken. The more detail here, the more targeted the response.
✅ Good: "A former employee posted on social media claiming they were wrongfully terminated. The post has 2,000 shares. We terminated them for documented performance issues. No legal action yet. Our staff is asking questions internally."
Low / Medium / High / Critical — how serious is this? This affects the urgency and tone of the response.
Select all that apply: Reputational, Legal, Financial, Safety, Political, etc. This helps the AI focus on the right messaging priorities.
How much responsibility is your organization taking? 1 = full denial, 10 = full accountability. This calibrates the tone and language of your response.
Direct, Empathetic, Defensive, Transparent, Calm. Match this to your organization's culture and the severity of the situation.
Who needs to receive communications? e.g., "Board of Directors, employees, customers, media, regulators." The AI will tailor messaging for each audience.
If you've already said anything publicly, include it here so the AI doesn't contradict prior statements.
⚠️ Important: Always have your legal counsel review crisis communications before publishing. The AI provides a strong draft — your legal team provides the final approval.
For: Press releases, media announcements, newsletter articles, and finding the right journalists to pitch.
Use the tabs at the top to switch between modes:
One clear sentence describing what you're announcing. e.g., "Launch of new job training program for veterans" or "Partnership with City of Scranton to expand food pantry services."
The most important facts to include. Think: who, what, when, where, why, how. Numbers and specifics make press releases more compelling and more likely to be picked up.
✅ Include: "Program serves 500 veterans annually. $2.3M grant from Department of Labor. Launches June 1st. Partners include three local employers."
Professional (standard), Celebratory (achievements/milestones), Urgent (time-sensitive news), Formal (regulatory/legal).
Who should this press release reach? General Media, Trade Publications, Local News, Business Press, etc. This affects the language and angle.
Local, Regional, National, or International. A local nonprofit announcement is written very differently from a national product launch.
If you need media to hold the story until a specific date/time, set it here. Leave as "No Embargo" for immediate release.
You have two options:
⚠️ Quote attribution: Only attribute quotes to individuals who have given their permission. Never publish AI-generated quotes attributed to real people without approval.
Newsletters are different from press releases — they're warmer, more personal, and focused on connecting with your existing audience rather than attracting media attention.
What story are you telling? e.g., "Impact of our summer youth program" or "Volunteer spotlight: Maria's 10 years of service."
The more specific the better. Include real numbers, names, anecdotes, quotes, or outcomes. This is what makes newsletters compelling.
Donors, Members, Volunteers, Community, Supporters. Each audience receives different messaging emphasis.
Warm & Conversational (most newsletters), Inspiring (fundraising), Urgent (campaign deadlines), Celebratory (milestones).
What do you want readers to do? e.g., "Donate by December 31st," "Register for our annual gala," "Share this story." Including a clear CTA dramatically improves newsletter performance.
After generating a press release, look for the "Repurpose as Social Posts" button on the results page. One tap sends your press release content directly to Social Hub, pre-filled with the key information, ready to generate platform-optimized social posts.
Expand the "Find Media Contacts" section at the bottom of Press Room to find journalists for your story.
Select a beat (the type of coverage you're seeking) and a region or state. For local stories, enter your city, state, or ZIP code in the location field — this automatically narrows to local outlets. Click "Suggest Contacts" for a list of 15 outlets and reporter types.
Use the six search tools below the AI results to find actual email addresses. All links open pre-filled searches — no manual searching required:
Click "Show More Contacts" to load another batch of 15 different outlets if the first set doesn't include what you need.
For: Speeches, remarks, presentations, talking points, Q&A preparation, and executive communications.
What is the speech about? e.g., "Annual gala keynote welcoming new board members" or "Town hall address on proposed budget cuts."
Keynote, Conference Talk, Corporate Address, Board Presentation, Award Ceremony, Town Hall, Other. This shapes structure and formality.
Optional but recommended — the AI personalizes the voice when it knows who's speaking.
Who is in the room? Describe them: "300 nonprofit professionals at an industry conference" or "20 board members at quarterly meeting." The AI adjusts vocabulary and examples accordingly.
The one thing you want the audience to remember. Every great speech has a single core message. e.g., "Our organization has transformed 10,000 lives this year and we're just getting started."
5, 10, 15, 30, 45, or 60 minutes. Word count is calibrated to speaking pace.
Inspirational, Professional, Conversational, Formal, Emotional, Persuasive.
Toggle on to receive 5 likely audience questions with suggested answers appended after the speech.
Use Talking Points when you need to be concise and on-message — media interviews, press conferences, earnings calls, congressional or legislative testimony, board presentations, and crisis response.
Describe the situation in detail — include the event type, key facts, any sensitive issues, and the outcome you want. The more detail here, the more targeted your talking points.
✅ Good: "Media interview about our Q1 earnings miss. Revenue was down 12% due to supply chain disruption. We have a strong recovery plan in place. Reporter is known to be aggressive. We want to focus on forward momentum, not the miss."
Media Interview, Press Conference, Earnings Call, Legislative Testimony, Board Presentation, Town Hall, Crisis Response, Product Launch.
Professional, Confident, Empathetic, Defensive, Transparent, Optimistic.
List any questions you expect to be asked. The AI incorporates these into the Q&A prep section.
What do you want to communicate? e.g., "We just received a $500,000 grant" or "Our summer camp program registration is now open."
Additional details to weave into the posts.
Select all platforms you want content for: Twitter/X, LinkedIn, Facebook, Instagram, TikTok. Each platform gets content optimized for its format, character limits, and audience expectations.
Single Post, Thread/Series, Caption Only, Thread + Captions.
Professional, Casual, Witty, Inspirational, Breaking News, Educational.
How does your organization sound? Professional, Casual & Friendly, Bold & Energetic, Inspirational, Authoritative, Humorous, Empathetic, Educational.
General Audience, Young Adults (18-34), Professionals, Seniors (55+), Parents, Students, Business Leaders, Donors/Supporters.
All optional but highly recommended. Including a call to action and link dramatically improves post performance.
Turn off for formal brands and campaigns where emojis would be inappropriate.
Use this when you need a comprehensive social media plan, not just individual posts.
What are you trying to achieve? e.g., "Increase brand awareness among nonprofit donors," "Drive website traffic to our donation page," "Grow our volunteer base by 30%."
Brand Awareness, Lead Generation, Community Building, Thought Leadership, Crisis Recovery, Product Launch.
30 days, 3 months, 6 months, 12 months — the strategy is scoped accordingly.
After generating content, you land on the Results page. Here's everything you can do:
Tap the pencil icon (top right) to enter edit mode. Type directly in the content area. Changes are auto-saved every 3 seconds. Editing is always free and never counts toward your plan.
Tap the Refine button in the action bar. A panel opens where you can type instructions like:
The AI revises the content based on your instructions. Refinements are free and don't count toward your monthly plan.
Results are automatically saved when generated and while you edit. A blue banner appears at the top of each room showing your last saved result — tap it to return to previous work.
One of NewPR.io's most powerful features — generate content once, repurpose it everywhere.
After generating a press release, tap "Repurpose as Social Posts" at the bottom of the results page. Your press release content is automatically sent to Social Hub, pre-filled with the key information. Select your platforms and generate platform-optimized posts in seconds.
Use the Refine with AI button to transform any generated content:
One of the most powerful and underused features of NewPR.io: you can ask the AI to find and include relevant facts, statistics, and background information directly in your content. You don't need to research first — just tell the AI what context you need.
✅ Examples of research requests you can include in your inputs:
Simply include these research requests alongside your other inputs. The AI will incorporate relevant facts and context from its training data into your generated content.
⚠️ Important: AI knowledge has a training cutoff date. Always verify statistics and facts before publishing, especially for rapidly changing topics. For breaking news or very recent events, provide the facts yourself.
Think of NewPR.io like briefing a senior PR strategist. A weak brief produces generic content. A strong brief produces publication-ready work.
Specific numbers make everything more credible. "We served 847 families" is more compelling than "We served many families." Include real data whenever possible.
Tell the AI exactly who will read this. "300 corporate executives at a black-tie gala" produces very different content than "local community members at a town hall." Both can be right — just be specific.
A complete profile (org name, contact info, website, logo, boilerplate) means you never have to re-enter that information. It auto-fills into every press release and PDF.
If the output is 80% right, use Refine to fix the remaining 20%. It's faster and free. Only regenerate from scratch if the direction is completely wrong.
If you find a set of inputs that consistently produces great results for your organization, screenshot or note them. Consistent briefing produces consistent quality.
In Press Room, toggle "Provide my own quotes" to insert pre-approved executive quotes verbatim. The AI won't alter a single word — it builds the press release around your exact language.
Typing detailed briefings on a phone can be cumbersome. NewPR.io supports voice dictation so you can speak your inputs naturally — especially useful on mobile.
The easiest and most reliable method — works on virtually every phone without any special permissions.
This uses your phone's built-in speech-to-text and works in every text field in the app — no setup required.
✅ Pro tip: You can dictate an entire crisis situation, press release briefing, or speech topic in one continuous take. Speak naturally — punctuation like "comma" and "period" works in most keyboards.
NewPR.io has a built-in microphone button (🎤) inside major text fields. Tap it to start listening — tap again to stop and insert the text.
💡 If the mic button doesn't work: Your browser may not support the Web Speech API. Switch to Chrome on Android for best results, or use your keyboard's built-in dictation (Method 1) which works everywhere.
Desktop users can also dictate using:
No. Editing is always free. Only new generations (clicking Generate) count toward your plan. You can edit, refine, and rework content as many times as you want.
No. Refinements are free. Only the initial generation counts.
Social media posts are unlimited on all plans. Social media strategy documents count as one generation.
No. NewPR.io is entirely browser-based — just open newpr.io in any modern browser on any device. It works on phones, tablets, and desktop computers without downloading anything from an app store.
Yes — update your Organization Name in Profile when switching between clients. Agency plan users can save multiple organization profiles.
NewPR.io uses the information you provide. It won't invent facts, statistics, or URLs that you didn't include. Always review generated content for accuracy before publishing.
Yes — use the "Provide my own quotes" toggle in Press Room to insert verbatim pre-approved quotes. Never publish AI-generated quotes attributed to real individuals without their explicit approval.
Yes. Your inputs and outputs are never used to train AI models or shared with third parties. Your content stays yours.
Use the Refine button and describe specifically what to change. Most content is 80-90% right after the first generation — a quick refinement gets it to 100%.
Be specific: select the right beat, enter your city or state in the location field, and include your topic. "Business | Pennsylvania | factory closure" will get you much better results than "Business | National."
Yes — tap the PDF button on any results page. PDFs include your organization logo (if uploaded in Profile), contact information, and branded formatting.
Log into the app at app.newpr.io, tap the profile icon, and go to Account Settings. Tap Manage Subscription — this opens the Stripe billing portal where you can upgrade, downgrade, update your payment method, or cancel your subscription. Changes take effect immediately and billing is prorated automatically.
Go to Account Settings → Manage Subscription. In the Stripe portal, select Cancel plan. Your access continues until the end of your current billing period. All plans include a 14-day money-back guarantee — email support@newpr.io if you'd like a refund within 14 days of subscribing.
Go to Account Settings → Manage Subscription and update your card details in the Stripe portal. Your subscription continues uninterrupted.
Still have questions? Email us at support@newpr.io — we respond within 24 hours.
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